Asked by IRINA FEIJOO CALVAO on Jul 13, 2024
Verified
According to the social technographics of Forrester Research,_____ are people who comment on blogs or post ratings and reviews.
A) inactives
B) creators
C) joiners
D) critics
E) conversationalists
Social Technographics
A classification approach of consumers based on their use of social technologies like blogs, social networking sites, and other web-based applications.
- Conceive the roles and traits of diverse online consumer groups, including creators, critics, joiners, spectators, and inactives.
Verified Answer
MF
Michaela FitzgeraldJul 18, 2024
Final Answer :
D
Explanation :
Critics are those who actively engage in online communities by posting reviews, commenting on blogs, or contributing to discussions, which differentiates them from other categories like creators or joiners who might engage in different forms of online participation.
Learning Objectives
- Conceive the roles and traits of diverse online consumer groups, including creators, critics, joiners, spectators, and inactives.
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