Asked by Angela Fuquay on Jul 13, 2024
Verified
An advertisement for Titleist golf balls that airs on the cable television Golf Channel network is an example of what type of media channel?
A) niche
B) mass
C) select
D) product placement
E) institutional
Niche
Refers to a specialized segment of the market for a particular kind of product or service, characterized by specific needs and preferences.
Media Channel
A means of communication or the medium through which information, entertainment, or advertising is conveyed to the public.
- Recognize the benefits of niche media in focusing on particular segments of consumers.
Verified Answer
GH
Gracyn HigleyJul 17, 2024
Final Answer :
A
Explanation :
The Golf Channel is a niche media channel that is specifically dedicated to the sport of golf. Therefore, an advertisement for golf balls that airs on this channel is an example of a niche media channel.
Learning Objectives
- Recognize the benefits of niche media in focusing on particular segments of consumers.
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