Asked by Omphemetse David on Jul 16, 2024
Verified
According to the social technographics of Forrester Research,_____ are online users who do not participate in any digital online media.
A) inactives
B) creators
C) joiners
D) critics
E) conversationalists
Social Technographics
A classification system that categorizes how consumers engage with social content on the internet.
- Recognize the positions and qualities of various online consumer groups, encompassing creators, critics, joiners, spectators, and inactives.
Verified Answer
SB
Shanelly BazalduaJul 21, 2024
Final Answer :
A
Explanation :
Inactives are classified by Forrester Research's social technographics as online users who do not participate in any form of digital online media, distinguishing them from other categories like creators, joiners, critics, and conversationalists who actively engage in various online activities.
Learning Objectives
- Recognize the positions and qualities of various online consumer groups, encompassing creators, critics, joiners, spectators, and inactives.
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