According to The Core Principles of Professional Selling, a salesperson should have a ________ that focuses all sales efforts on serving others.

A) goal
B) quota
C) target
D) purpose
E) plan

Core Principles

Fundamental beliefs or values that serve as the foundational guidelines for a business, organization, or individual's actions and decisions.

Professional Selling

The process of engaging in personal or virtual interaction with potential buyers to understand their needs and offer solutions that match those needs, conducted in a business-to-business (B2B) context.