Asked by Alaina Warburton on Jul 15, 2024

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A(n) ________ is a formal relationship between a salesperson and a customer for the purpose of pursuing mutual goals.

A) transactional relationship
B) exchange-oriented dependency
C) symbiotic relationship
D) strategic customer relationship
E) joint decision-making alliance

Strategic Customer Relationship

A deliberate approach to building and maintaining long-term, mutually beneficial relationships with key customers or clients.

Mutual Goals

Shared objectives or desired outcomes that are agreed upon by two or more parties in a business context.

  • Understand the foundational principles of professional selling and the necessity of establishing strategic relationships with clientele.
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RK
rubina khaliqJul 22, 2024
Final Answer :
D
Explanation :
A strategic customer relationship is a formal relationship between a salesperson and a customer aimed at pursuing mutual goals, emphasizing long-term collaboration and benefits.