Asked by Wendy Reynoso on Jul 07, 2024

verifed

Verified

According Frederick Reichheld,the Net Promoter Index is a strong indicator of ________.

A) consumer acquisition costs
B) future corporate growth
C) portfolio expansion
D) core competencies

Net Promoter Index

A metric that gauges the willingness of customers to recommend a company's products or services to others, used as a proxy for customer satisfaction and loyalty.

Frederick Reichheld

A renowned business strategist known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.

Consumer Acquisition Costs

The total cost associated with acquiring a new customer, including marketing and sales expenses.

  • Recognize the importance of customer satisfaction and loyalty in determining the effectiveness of marketing strategies.
verifed

Verified Answer

ZK
Zybrea KnightJul 10, 2024
Final Answer :
B
Explanation :
According to Frederick Reichheld, the Net Promoter Index (NPI) is a strong indicator of future corporate growth. NPI measures how likely customers are to recommend a company's products or services to others and is seen as a predictor of customer loyalty and growth potential for the company.