Asked by Wendy Reynoso on Jul 07, 2024
Verified
According Frederick Reichheld,the Net Promoter Index is a strong indicator of ________.
A) consumer acquisition costs
B) future corporate growth
C) portfolio expansion
D) core competencies
Net Promoter Index
A metric that gauges the willingness of customers to recommend a company's products or services to others, used as a proxy for customer satisfaction and loyalty.
Frederick Reichheld
A renowned business strategist known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.
Consumer Acquisition Costs
The total cost associated with acquiring a new customer, including marketing and sales expenses.
- Recognize the importance of customer satisfaction and loyalty in determining the effectiveness of marketing strategies.
Verified Answer
Learning Objectives
- Recognize the importance of customer satisfaction and loyalty in determining the effectiveness of marketing strategies.
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