As a marketer,how would you benefit from using a staircase analysis to formulate marketing objectives?

An extremely useful tool for formulating objectives is staircase analysis.Staircase analysis addresses "specificity" by breaking down the flowthrough which the total potential market is narrowed down to the firm's actual customers and those actual customers are sorted out by share of wallet,satisfaction,loyalty,and cross-buying.Staircase analysis accentuates the steps that lead to a purchase decision,and its structure highlights the gaps where potential sales are lost (and where investments and improved efforts can therefore improve sales and profitability).