Asked by Juyee Kamat on Jul 04, 2024
Verified
Define convenience, shopping, and, unsought products and give an example of each.
Unsought Products
Products that consumers do not typically think about buying or are unaware of until a specific need arises.
Convenience
The ease and speed with which a product or service can be purchased or used by a consumer.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style across different sellers, involving more thoughtful decision-making.
- Identify various branding strategies employed by businesses.
Verified Answer
AK
Amanda KarunaratneJul 08, 2024
Final Answer :
Convenience products\services are those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase. They are frequently purchased commodity items, usually purchased with very little thought, such as common beverages, bread, or soap. Shopping products\services are products or services for which consumers will spend a fair amount of time comparing alternatives, such as furniture, apparel, fragrances, appliances, and travel alternatives. When people need new sneakers, for instance, they will go from store to store shopping-trying on shoes, comparing alternatives, and chatting with salespeople.Unsought products\services are products consumers either do not normally think of buying or do not know about; an example would be a gravestone.
Learning Objectives
- Identify various branding strategies employed by businesses.