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Asked by Morgan Jones on Apr 27, 2024

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A staircase analysis is a tool used by marketers to ________.

A) develop specific objectives
B) create innovative products
C) assess competitors' strengths
D) analyze strategic business units

Staircase Analysis

A method of analyzing the incremental steps a company must take to reach a higher level of performance or goal.

Strategic Business Units

Autonomous divisions within large companies that focus on specific market segments or product lines and have their own strategy and objectives.

Marketers

Professionals responsible for creating and executing strategies to promote and sell products or services to target consumers.

  • Understand the concept and purpose of staircase analysis in marketing.
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andrew valdesApr 30, 2024
Final Answer :
A
Explanation :
A staircase analysis is used to develop specific objectives for marketing campaigns. It involves breaking down a larger marketing goal into smaller steps or "stairs" that can be achieved in a specific time frame. This allows marketers to create a clear plan of action and track progress towards their overall objective.

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