A qualified person or organization that has the potential to buy your goods or services is a:

A) suspect.
B) volunteer.
C) lead.
D) partner.
E) prospect.

Qualified Person

An individual who has the necessary skills, knowledge, certifications, or qualifications to perform a specific job or task.

Goods or Services

Products that can be physically touched or activities provided to customers, respectively, both of which satisfy consumer needs and wants.

Prospect

A potential customer or client who has been identified as fitting a target market for a product or service, but has not yet made a purchase.