Asked by Hallie Adair on Jul 12, 2024
Verified
A product that is above or to the left of the fair value frontier is an excellent value for customers.
Fair Value Frontier
A concept in finance that represents the optimal balance between the fair value of an asset and the risk associated with owning it.
Value
The importance, worth, or usefulness of something, often considered in terms of its monetary worth or the benefit it provides to consumers.
- Gain insight into the mechanisms of positioning products on a value map.
Verified Answer
JC
jacob CaricofeJul 14, 2024
Final Answer :
False
Explanation :
A product that is above or to the left of the fair value frontier is considered to offer less value because it either costs more than its perceived value or offers less quality for its price. Products on or below/to the right of the fair value frontier are seen as offering better value.
Learning Objectives
- Gain insight into the mechanisms of positioning products on a value map.