Asked by Carter Weeks on Feb 18, 2024



The iPad at its initial launch is an example of price skimming.


A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.

  • Recognizing the use of price skimming as a pricing strategy.
  • Analyzing the effectiveness of price skimming in product launches.
  • Understanding the concept of price skimming in marketing.

Verified Answer

Danessa MacDonald

Feb 18, 2024

Final Answer :
Explanation :
Price skimming is a pricing strategy where a company sets a high price for a new product at launch and gradually lowers the price over time. This strategy is usually used for products with a high demand and low supply, which was the case with the iPad at its launch in 2010. The starting price for the iPad was $499, making it an example of price skimming.