Asked by ANGELITA BROOKS on May 27, 2024
Verified
A ________ is an item within a product type that is distinguishable by individual product attributes that serve specific needs.
A) niche
B) sector
C) variant
D) segment
Product Attributes
The characteristics or features of a product, including quality, price, design, and brand name, which can influence consumers' buying decisions.
Variant
A version of a product that is slightly different from the basic model to cater to different customer needs or preferences.
- Differentiate between product types, categories, variants, and sectors in market segmentation.
Verified Answer
ZJ
Zhongyang JiangMay 31, 2024
Final Answer :
C
Explanation :
A variant refers to a product within a product type that has specific attributes to serve a particular need or preference of the target market. For example, a brand of shampoo can have variants for different hair types such as oily hair, dry hair, or colored hair.
Learning Objectives
- Differentiate between product types, categories, variants, and sectors in market segmentation.
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