Asked by Brit'Ney McCoy on May 05, 2024
Verified
You should stress a product's benefits more than its features and advantages because the product's benefits are what the customer will buy.
Product's Benefits
The advantages or positive outcomes that customers can expect from using a product, which are highlighted to promote sales.
- Discern the differences in benefits, features, and advantages offered by products.
Verified Answer
VG
Victor GutierrezMay 06, 2024
Final Answer :
True
Explanation :
Benefits directly address the customer's needs and how the product can improve their life or solve a problem, making them more compelling than just listing features or advantages.
Learning Objectives
- Discern the differences in benefits, features, and advantages offered by products.
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