Asked by Arjan Thouli on Apr 28, 2024
Verified
The salesperson should answer the prospect's question of "What's in it for me?" with a product advantage.
Product Advantage
The unique benefits or features that make a product superior to competing offerings in the eyes of the target market.
- Identify the difference between product advantages, benefits, and features.
Verified Answer
SA
Sarah AlundayApr 29, 2024
Final Answer :
False
Explanation :
The salesperson should answer with a benefit, not just a product advantage, as benefits directly address the prospect's needs or problems, showing how the product can solve them or improve their situation.
Learning Objectives
- Identify the difference between product advantages, benefits, and features.
Related questions
When a Salesperson Says, This Glue Will Form a Stronger ...
According to the SELL Sequence, the First Thing You Should ...
The Size, Color, and Price of a Product Are All ...
A Sales Presentation That Focuses Primarily on Product Features Is ...
Benefits That Would Satisfy Buyers' Unimportant Needs Should Be Deemphasized ...