Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

A) Brand equity.
B) Brand attitudes.
C) Purchase intent.
D) A & B Only.
E) All of these.

Question

Candace Williams · Accepted Answer

Final Answer : E, Explanation :  The study found that word-of-mouth communication influences brand equity, brand attitudes, and purchase intent, so the correct answer is E (All of these).

Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

A) Brand equity.
B) Brand attitudes.
C) Purchase intent.
D) A & B Only.
E) All of these.

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Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?A) Brand equity.B) Brand attitudes.C) Purchase intent.D) A & B Only.E) All of these.

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Learning Objectives

Learning Objectives

Related questions

Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

A) Brand equity.
B) Brand attitudes.
C) Purchase intent.
D) A & B Only.
E) All of these.