Consumer-generated opinion-based content found on social networking sites and other interactive mediums about products is an important part of marketing influence on culture.

Consumer-Generated

Content or data created by customers or end-users, typically referring to reviews, feedback, or online discussions about products or services.

Marketing Influence

The effect that marketing activities have on consumers' purchasing decisions and behavior.

Interactive Mediums

Platforms or channels that allow for two-way communication between users, typically involving digital technology.