Asked by Jalah Coleman on Jul 04, 2024
Verified
When Dale experienced a stomach upset after eating at a newly opened restaurant, she told all her friends. This is an example of negative WOM.
Negative WOM
Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.
- Recognize the importance and mechanism of word-of-mouth (WOM) marketing in influencing consumer behavior.
Verified Answer
JS
Jontavia SandersJul 05, 2024
Final Answer :
True
Explanation :
Negative Word of Mouth (WOM) refers to when customers share unfavorable experiences or opinions about a product or service, as Dale did by telling her friends about her bad experience at the restaurant.
Learning Objectives
- Recognize the importance and mechanism of word-of-mouth (WOM) marketing in influencing consumer behavior.