William, owner of a small hardware store, likes to forecast sales to better prepare for seasonal fluctuations. He identifies as many target markets as possible and predicts the sales for each based on one-day sales at different times of the year. He then combines the predictions for the various segments to create a total sales forecast. Which sales forecasting method is William using?

A) build-up method
B) break-down method
C) qualitative method
D) quantitative method

Question

Marcia Jensen · Accepted Answer

Final Answer : A, Explanation :  William is using the build-up method by identifying various target markets and predicting sales for each, then combining these predictions to create a total sales forecast. This method involves building up the total sales forecast from the sum of its parts.

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