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Asked by Corey Hugenberg on Jul 27, 2024

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Which of the following would LEAST likely be used to forecast future sales of a product?

A) market interval scales
B) sales force estimates
C) expert opinions
D) market tests

Forecast Future Sales

The process of estimating the amount of product or service a company will sell in the future, based on historical data, trends, and market analysis.

Market Interval Scales

Measurement scales used in market research that show the order of options, plus the ability to quantify and compare the size of differences between them.

Sales Force Estimates

Projections or assessments made by an organization’s sales team regarding future sales volume, based on their direct interaction with the market and customers.

  • Understand the significance and techniques of sales prediction.
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Seiria FieldsJul 30, 2024
Final Answer :
A
Explanation :
Market interval scales are used to measure attitudes and perceptions of customers towards a product or brand. They do not directly provide information about future sales figures and are therefore least likely to be used for forecasting sales. Sales force estimates, expert opinions, and market tests are all commonly used methods for forecasting future sales.

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