Asked by Tyesha Valles on Jun 13, 2024
Verified
Why is it dangerous for marketers to set unrealistically high consumer expectations?
Unrealistically High
describes a level or amount that exceeds practical possibilities or reasonable expectations, often in context to prices or goals.
Marketers
Professionals responsible for promoting, selling, and distributing a product or service, including market research and advertising to reach potential consumers.
- Recognize the consequences of setting unrealistic consumer expectations.
Verified Answer
EP
Elizabeth PardoJun 14, 2024
Final Answer :
Setting unrealistically high consumer expectations may lead to higher initial sales but will eventually result in dissatisfaction if the product or service fails to achieve the high performance expectations.
Learning Objectives
- Recognize the consequences of setting unrealistic consumer expectations.