Why do companies use the masked branding strategy?

A) to create discernible brand extensions
B) to confuse customers into buying their product instead of buying their competitor's product
C) to deliberately hide a product's true origin
D) to facilitate a penetration-pricing strategy

Masked Branding

A marketing strategy where a brand deliberately conceals its direct association with a product or service to appeal to a different consumer segment or to test new markets.

Discernible Brand

A brand that is easily recognized and distinguished from others in the market due to unique characteristics or qualities.

Penetration-Pricing

A pricing strategy where a product is initially set at a low price to attract customers and gain market share, eventually raising prices once this objective is achieved.