Rovio recently launched a new version of its popular Angry Birds game called "Angry Birds: Star Wars." What type of brand alliance does this represent?

A) family branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration

Brand Licensing

The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.

Brand Alliance

A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.