Which term is used by Benoit to describe a company that admits guilt and apologizes for a problem?

A) compensation
B) mortification
C) differentiation
D) minimization

Mortification

A public relations strategy involving an apology or showing contrition by an organization after making a mistake or facing a scandal.

Admits Guilt

The act of acknowledging responsibility for a wrongdoing, often in a legal context, to demonstrate remorse or acceptance of consequences.