Asked by Genesis Hernandez on May 31, 2024
Verified
Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:
A) gaming.
B) education.
C) natural disasters.
D) the economy.
Millennials
A generational cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s or early 2000s, characterized by their familiarity with technology, media, and diverse values.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, driven by international trade, investment, and facilitated by information technology.
Social Media
Digital platforms and websites that enable users to create, share content or participate in social networking.
- Acknowledge how societal and environmental considerations affect the behavior of buyers.
- Understand the significance of digital literacy and two-way brand communication for younger generations.
Verified Answer
Learning Objectives
- Acknowledge how societal and environmental considerations affect the behavior of buyers.
- Understand the significance of digital literacy and two-way brand communication for younger generations.
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