Asked by Akeim Potter on May 25, 2024
Verified
Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?
A) Survey research.
B) Focus group research.
C) Experimental research.
D) Sentiment research.
E) Netnography research.
Netnography Research
A research method that studies the behaviors, social interactions, and cultures of participants within online communities.
Chick-Fil-A Enthusiasts
Individuals with a strong preference for the food and services provided by the Chick-Fil-A restaurant chain.
Message Boards
Online platforms where users can post messages to discuss various topics, share information, and communicate with a community.
- Identify and differentiate between primary research methods and unobtrusive research methods.
Verified Answer
Learning Objectives
- Identify and differentiate between primary research methods and unobtrusive research methods.
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