Asked by Akeim Potter on May 25, 2024

verifed

Verified

Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?

A) Survey research.
B) Focus group research.
C) Experimental research.
D) Sentiment research.
E) Netnography research.

Netnography Research

A research method that studies the behaviors, social interactions, and cultures of participants within online communities.

Chick-Fil-A Enthusiasts

Individuals with a strong preference for the food and services provided by the Chick-Fil-A restaurant chain.

Message Boards

Online platforms where users can post messages to discuss various topics, share information, and communicate with a community.

  • Identify and differentiate between primary research methods and unobtrusive research methods.
verifed

Verified Answer

TS
Thanakorn SrinapawanMay 29, 2024
Final Answer :
E
Explanation :
This type of research, which involves observing and analyzing online interactions and conversations, is known as netnography research. In this case, the researcher is studying the language used by Chick-Fil-A enthusiasts in message boards, which is best categorized as netnography research.