Asked by Francielle Viana on Jun 16, 2024

verifed

Verified

When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?

A) Survey research.
B) Focus group research.
C) Experimental research.
D) Sentiment research.
E) Netnography research.

Netnography Research

An ethnographic research method adapted for the study of online communities and cultures through participant observation and interaction.

Xbox Gamers

Individuals or groups who engage in playing video games on any of the Xbox console platforms.

Characteristics in Chat Rooms

Characteristics in chat rooms include anonymity, real-time text-based communication, and the ability to interact with multiple users, fostering diverse discussions and communities online.

  • Distinguish and contrast primary research methodologies with unobtrusive research approaches.
verifed

Verified Answer

ZP
Zamaphelo PreciousJun 21, 2024
Final Answer :
E
Explanation :
Netnography research involves studying online communities, such as chat rooms, to understand the behavior and attitudes of individuals within that community. In this case, the researcher is studying Xbox gamers by reflecting on their characteristics in chat rooms, making netnography research the most likely type of research being employed.