Asked by Francielle Viana on Jun 16, 2024
Verified
When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?
A) Survey research.
B) Focus group research.
C) Experimental research.
D) Sentiment research.
E) Netnography research.
Netnography Research
An ethnographic research method adapted for the study of online communities and cultures through participant observation and interaction.
Xbox Gamers
Individuals or groups who engage in playing video games on any of the Xbox console platforms.
Characteristics in Chat Rooms
Characteristics in chat rooms include anonymity, real-time text-based communication, and the ability to interact with multiple users, fostering diverse discussions and communities online.
- Distinguish and contrast primary research methodologies with unobtrusive research approaches.
Verified Answer
Learning Objectives
- Distinguish and contrast primary research methodologies with unobtrusive research approaches.
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