Asked by Ariana Lisner on Jul 17, 2024

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Which statement best describes secondary data?

A) Secondary data may not be precisely relevant to the research needs.
B) Secondary data are those data collected to address specific research needs.
C) Secondary data collection is always extremely time-consuming and expensive.
D) Secondary data will always meet the researchers' needs.
E) Secondary data include only qualitative research.

Secondary Data

Information that was collected previously for a different purpose but can be repurposed for a new research study or analysis.

Research Needs

The identification of gaps in knowledge that require exploration and investigation through structured study.

Data Collection

The methodical process of collecting and analyzing data from different sources to obtain a comprehensive and precise understanding of a topic of interest.

  • Acquire an understanding of the trials and advantages associated with the use of secondary data in marketing research.
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DA
Denise AngelJul 22, 2024
Final Answer :
A
Explanation :
Secondary data is data that has already been collected by someone else for a different purpose. As a result, it may not be precisely relevant to the researcher's needs, and further analysis may be necessary.