Asked by Braxton Graves on Jul 01, 2024
Panel data are always secondary data.
Panel Data
Data collected from the same individuals, households, or entities over several time periods, allowing for more complex analyses.
Secondary Data
Secondary data refers to information that was collected by another party for a purpose other than the current research need.
- Compare and contrast primary and secondary data and understand their utility in the field of marketing research.
Learning Objectives
- Compare and contrast primary and secondary data and understand their utility in the field of marketing research.