Asked by Benoit BOUDA on Jun 14, 2024
Verified
The manager of a company selling cellular phones in rural U.S. markets asks you to conduct a survey to uncover what percentage of people in Kansas live in communities of less than 10,000 people. The problem with this research objective is that
A) it is irrelevant to the cellular company.
B) it is already known and available from the U.S. Census Bureau.
C) it will lead to a set of unstructured questions.
D) it probably can't be determined with any level of accuracy.
E) the research will be costly.
U.S. Census Bureau
A principal government agency responsible for collecting and providing data about the people and economy of the United States.
Cellular Phones
Portable electronic devices that enable voice and data communication over a network of distributed base stations.
Research Objective
A specific, concise, and achievable goal that guides the direction and focus of a research project.
- Apprehend the impediments and advantageous aspects of the utilization of secondary data within marketing research activities.
Verified Answer
JJ
Julia JacksonJun 15, 2024
Final Answer :
B
Explanation :
The U.S. Census Bureau already provides data on the population of communities, so it is not necessary to conduct a survey to uncover this information.
Learning Objectives
- Apprehend the impediments and advantageous aspects of the utilization of secondary data within marketing research activities.