Asked by Marlon Amador on Jul 03, 2024
Verified
Unlike advertising,PR has which of the following characteristics?
A) being based on research
B) having limited production costs
C) relying on paid media exposure
D) focusing on transactions
Paid Media Exposure
Advertising or marketing communication that is paid for, such as commercials, print ads, or sponsored content online.
Production Costs
The total expenses incurred in the process of producing goods or services, including materials, labor, and overheads.
Transactions
The act of conducting business or exchanging goods, services, or financial assets between parties.
- Differentiate between public relations and advertising by examining their approaches to media relations, expense implications, and strategies for engaging audiences.
Verified Answer
ZK
Zybrea KnightJul 05, 2024
Final Answer :
B
Explanation :
PR typically has lower production costs compared to advertising as it relies on earned media exposure through media coverage, word-of-mouth and public interest, while advertising normally involves creating and purchasing space in paid media such as television ads, billboards, and print ads.
Learning Objectives
- Differentiate between public relations and advertising by examining their approaches to media relations, expense implications, and strategies for engaging audiences.
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