Proctor & Gamble wants to reach all users of the firm's products, both industrial buyers and consumers. The firm would most likely use ________ advertising because it has the greatest reach.

A) trade
B) national
C) relationship
D) retail
E) corporate

Corporate Advertising

A marketing strategy aimed at promoting a company as a whole, rather than its individual products or services, to build the corporate image and reputation.

Proctor & Gamble

A multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and personal care and hygiene products.