Asked by Amber Lloyd on May 30, 2024
Verified
Which statement about direct-mail messages is most accurate?
A) Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
B) Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
C) Direct-mail marketing is less effective than online marketing.
D) All answer choices are accurate statements about direct-mail messages.
Direct-Mail Messages
Targeted communication sent through postal mail to advertise or inform recipients about products, services, or events.
Personalized
Tailored or customized to meet the specific needs or preferences of an individual.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
- Ascertain the value of integrating direct mail and e-mail into marketing campaigns.
Verified Answer
ZK
Zybrea KnightJun 02, 2024
Final Answer :
A
Explanation :
Direct mail allows for personalized, tangible messages that can be less invasive than phone calls, making it an effective marketing channel for certain audiences and products.
Learning Objectives
- Ascertain the value of integrating direct mail and e-mail into marketing campaigns.
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