The primary channel that consumers use to interact with brands today is

A) e-mail.
B) focus groups.
C) mall and shopping center surveys and sample booths.
D) direct mail.

Primary Channel

The main method or medium through which communication, information, or products are delivered to a target audience.

Brands

Distinctive symbols, names, or trademarks designed to identify and differentiate products or services from those of competitors.

Focus Groups

A research method involving a small, diverse set of people who are asked about their attitudes towards a product, service, concept, or idea.