Asked by Collin Shaffer on Apr 26, 2024
Verified
Which of the following is true of sales messages sent through direct mail?
A) They are considered less invasive by most consumers than telephone calls or unsolicited e-mail messages.
B) Direct mail is an effective channel for personalized messages.
C) Tangible mail has been shown to have greater emotional impact than virtual mail.
D) All of these are true of sales messages sent via direct mail.
Direct Mail
A traditional marketing strategy involving the sending of mail, such as flyers or brochures, directly to potential customers.
Emotional Impact
The effect that a particular situation, event, or interaction has on an individual's feelings or emotions.
Personalized Messages
Customized communications tailored to the recipient's preferences, history, or demographics to enhance relevance and engagement.
- Identify the benefits of using direct mail and e-mail as marketing channels.
Verified Answer
Learning Objectives
- Identify the benefits of using direct mail and e-mail as marketing channels.
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