Asked by Veronica Lovtsova on May 01, 2024
Verified
Which of these is the best example of a reminder advertising message?
A) "Buy now, pay later."
B) "Doing business in Peoria since 1848."
C) "Buy one, get one free."
D) "Now available-the latest fall fashions."
E) "New and improved!"
Reminder Advertising
A marketing strategy aimed at keeping a brand or product in the minds of consumers.
Doing Business
Engaging in activities that generate revenue or provide services in exchange for monetary compensation.
Peoria
A reference often used metaphorically to mean the average American city or the general opinion of mainstream America.
- Familiarize oneself with the multiple aims and strategies within advertising, covering informational, persuasive, and memory-aid advertising.
Verified Answer
ZK
Zybrea KnightMay 04, 2024
Final Answer :
B
Explanation :
A reminder advertising message aims to reinforce the brand or product in the customer's mind. "Doing business in Peoria since 1848" communicates longevity and stability, reminding customers that the brand has been around for a long time, thus establishing trustworthiness.
Learning Objectives
- Familiarize oneself with the multiple aims and strategies within advertising, covering informational, persuasive, and memory-aid advertising.