Asked by Natalie Castillo on Jun 03, 2024
Verified
Advertising slogans such as "Don't text and drive" and "Buy flood insurance before it is too late" are examples of ads designed to
A) provide information.
B) remind consumers.
C) recruit employees.
D) persuade consumers to take action.
E) generate goodwill.
Persuade Consumers
The act of influencing potential buyers' attitudes or behaviors towards purchasing a product or service using various marketing tactics.
- Discern the multiple aims and models of advertising (inform, persuade, remind).
Verified Answer
BN
basetsana noganeJun 07, 2024
Final Answer :
D
Explanation :
The advertising slogans are designed to persuade consumers to take action. The first slogan is urging people not to engage in a dangerous behavior (texting while driving) and the second slogan is encouraging people to purchase flood insurance as a precautionary measure. Both aim to prompt a behavioral response from the audience, making D the best choice.
Learning Objectives
- Discern the multiple aims and models of advertising (inform, persuade, remind).
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