Informative advertising is used to

A) prompt repurchase of a product.
B) create and build brand awareness.
C) trigger an emotional response.
D) gather information about consumers.
E) convince consumers to take action.

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Repurchase

The action of buying a product or service again, often used as a measure of customer loyalty or satisfaction.