Which of the following supermarket strategies to increase sales would be most consistent with a behavioral economics (versus neoclassical economics) approach?

A) Distributing online coupons.
B) Providing discounts for buying in bulk.
C) Positioning frequently purchased items at the back of the store.
D) Offering price matching with other stores.

Behavioral economics often focuses on how psychological, cognitive, emotional, cultural, and social factors affect economic decisions. Positioning frequently purchased items at the back of the store leverages a behavioral insight that making customers walk past many other products increases the likelihood of impulse purchases, which is more aligned with behavioral economics than the more rational, calculated approaches suggested by neoclassical economics.