Asked by Tomas Calderaro on May 05, 2024

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According to behavioral economics,placement of goods in retail stores is often designed to accomplish which of the following?

A) Maximize impulse buying by consumers.
B) Minimize shelving costs.
C) Maximize convenience for customers.
D) Maximize the amount of product the store can display.

Retail Stores

Physical or online outlets that sell goods directly to consumers.

Impulse Buying

The act of purchasing items on the spur of the moment without premeditation, often triggered by emotions or external stimuli.

Shelving Costs

Expenses incurred by businesses for the display and storage of products on shelves in retail stores or warehouses, as part of managing inventory and maximising product exposure to consumers.

  • Grasp the strategies businesses use to influence consumer behavior and increase sales.
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Anand DesaiMay 09, 2024
Final Answer :
A
Explanation :
Behavioral economics suggests that the placement of goods in retail stores is often designed to maximize impulse buying by consumers. Retailers strategically place high-demand or high-profit items at eye level or near the checkout counter to encourage customers to make unplanned purchases.