Asked by ritika sharma on May 22, 2024
Verified
Which of the following refers to a direct request in a marketing message for a specific behavior?
A) Call to action.
B) Incentive.
C) Sponsored action.
D) Consumer-solicited content.
E) None of these.
Call To Action
A marketing term for any design or prompt intended to encourage an immediate response or action from the viewer or reader.
Marketing Message
The core idea or information conveyed by a company to consumers, intended to influence their perception, feelings, and actions towards a product, service, or brand.
- Comprehend the concept and effectiveness of a call to action in marketing messages.
Verified Answer
PM
peerapol monkthongMay 26, 2024
Final Answer :
A
Explanation :
A call to action (CTA) is a direct request in a marketing message for a specific behavior, such as "Click here," "Sign up now," or "Buy today." CTAs are essential for converting consumer interest into action and driving sales. Incentives and sponsored actions may be used in conjunction with a CTA, but they are not synonymous with it. Consumer-solicited content is unrelated to CTAs. Therefore, the correct answer is A) Call to action.
Learning Objectives
- Comprehend the concept and effectiveness of a call to action in marketing messages.
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