Asked by Jamie Walker on Jul 16, 2024
Verified
When writing promotional messages for social media sites,how does the process change?
A) Listening becomes less essential.
B) The emphasis shifts to encouraging and participating in online conversations.
C) An emotional, conversational tone becomes more effective.
D) Champions and fans control the content of the message.
E) Messages should be controversial to create excitement and interaction.
Social Media Sites
Platforms on the internet where users can create, share, or exchange information, ideas, and pictures/videos in virtual communities.
Promotional Messages
Communications designed to advertise a product, service, or event to increase consumer interest or engagement.
- Pinpoint the considerations necessary for planning marketing and sales narratives.
Verified Answer
CR
Christian RuttleyJul 21, 2024
Final Answer :
B
Explanation :
B)In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.
Learning Objectives
- Pinpoint the considerations necessary for planning marketing and sales narratives.