Asked by Talia Miller on Jul 05, 2024
Verified
Which of the following is the most brand centric form of communal branding?
A) Subcultures of consumption
B) Consumer tribes
C) Brand publics
D) Brand community
Brand Centric
Describes an approach or strategy focused primarily on strengthening and prioritizing the brand’s identity, values, and experiences in all aspects of the business.
- Differentiate among various forms of communal branding based on their brand-centric nature.
Verified Answer
SG
Sergio GaldamezJul 11, 2024
Final Answer :
D
Explanation :
Brand community is the most brand-centric form of communal branding because it is specifically focused on a shared affinity for a particular brand, creating a community around the brand itself.
Learning Objectives
- Differentiate among various forms of communal branding based on their brand-centric nature.