When members talk about the brand to outsiders, what practice are they engaging in?

A) Social networking
B) Impression management
C) Community engagement
D) Brand use

Question

When members talk about the brand to outsiders, what practice are they engaging in?A)  Social networkingB)  Impression managementC)  Community engagementD)  Brand use

Mariaesther Brito · Accepted Answer

Final Answer : B, Explanation :  Impression management involves influencing the perceptions of others, and when members talk about the brand to outsiders, they are managing the impression of the brand to those individuals.

When members talk about the brand to outsiders, what practice are they engaging in?

A) Social networking
B) Impression management
C) Community engagement
D) Brand use

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Learning Objectives

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