Which of the following is asserted by the PRSA Professional Values Statement?

A) provide subjective counsel to clients
B) advance personal and corporate interests
C) serve the public by communicating honestly
D) foster the right to compete for public trust

PRSA Professional Values

The core ethical guidelines set by the Public Relations Society of America, which include advocacy, honesty, expertise, independence, loyalty, and fairness.

Communicating Honestly

The practice of sharing information, feelings, and thoughts sincerely and openly without deceit.

Public Trust

The belief and confidence the general public has in the integrity, reliability, and fairness of an institution or individual.