According to the Edelman Trust Barometer findings,which organizational action erodes public trust the most?

A) failing to take responsibility for a crisis
B) not revealing all financial information
C) using CSR as a promotional tool
D) engaging in one-way communication

Edelman Trust Barometer

An annual global study that measures the public's trust in four key institutions: government, business, media, and NGOs.

Public Trust

The level of confidence the general public has in the integrity, ability, or character of a person, organization, or entity.

Taking Responsibility

The act of being accountable for something within one's power, control, or management.