Arthur W.Page was a pioneer in which of the following areas?

A) corporate social responsibility
B) integrated marketing communications
C) public relations research
D) corporate public relations

Arthur W. Page was a pioneer in corporate public relations, serving as the vice president of public relations for AT&T from 1927 to 1946 and establishing many of the foundational principles of modern corporate PR. He emphasized the importance of honesty, transparency, and accountability in corporate communications and was known for his belief that a company's reputation is its most valuable asset. While Page was also influential in the areas of corporate social responsibility and integrated marketing communications, his primary contributions were in the field of corporate public relations.