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Asked by Sherry Smith on Aug 01, 2024

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Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

A) Demographics
B) Psychographics
C) Motivation
D) Appeal
E) Self-actualization

Motivation

The combination of forces that drive people to satisfy their needs.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.

  • Understand how different motivations, according to Maslow's hierarchy of needs, can affect the effectiveness of persuasive messages.
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Zybrea KnightAug 01, 2024
Final Answer :
C
Explanation :
Motivation is defined as the combination of forces that drive individuals to satisfy their needs. Demographics (A) refers to statistical characteristics of a population, such as age, gender, and income. Psychographics (B) is a study of personality, values, beliefs, attitudes, and lifestyles that shape consumer behavior. Appeal (D) refers to the attractiveness of a product or advertisement. Self-actualization (E) is a psychological concept related to achieving one's full potential.

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