Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

A) Emotional engagement.
B) Self-identification.
C) Cultural competence.
D) Auxiliary consumption.
E) Production.

Self-Identification

The process by which an individual defines themselves based on their own perceptions and beliefs about their identity.

Emotional Engagement

The emotional connection a consumer has with a brand, characterized by feelings of loyalty and attachment, often the result of meaningful interactions.

Cultural Competence

The ability to understand, appreciate, and interact effectively with people of different cultures.