Which of the following completes the sentence,'Research suggests that ______ brand knowledge and emotion ______ the perceived value of the brand in the mind of the consumer'.

A) increasing,decreases
B) decreasing,increases
C) decreasing,decreases
D) increasing,increases
E) none of these

Brand Knowledge

The accumulated information and associations that a consumer has about a brand, influencing perception and decision-making.

Perceived Value

The worth or importance a product or service holds in the mind of the consumer.

Increasing

A process or trend involving the growth or augmentation in size, quantity, or degree over time.